TRANSFORMING EVENTS WITH ECO-FRIENDLY SOLUTIONS.

Trident Trackway revolutionizes the events industry by offering sustainable solutions without compromising on quality or style. They provide event companies with a comprehensive range of rental products– all crafted from recycled materials.

The project aimed to give Trident Trackway a fresh, modern, and refined identity befitting their growing recognition and professional stature. Through extensive market analysis and competitor study, we uncovered key insights that informed a robust positioning statement and strategy. While retaining the essence of the trident, symbolic of the three founding members, the brand identity was redesigned with a contemporary touch. This was complemented by a revamped color palette and visual style. From office stationery to billboards, the print and digital collateral showcased Trident Trackway's new look. Additionally, a user-centric website was developed by meticulously mapping out the user journey and information architecture to ensure a seamless online experience.

To ensure consistency and cohesion across all touchpoints, a comprehensive brand and style guide was made, empowering Trident Trackway with the tools to maintain and grow their new identity with excellence.