SIMPLIFYING HEALTHY COOKING FOR BUSY PARENTS
NomNomNom is a recipe service designed for busy parents striving to provide nutritious meals for their children without sacrificing time or quality. The project focused on developing the brand, branding guidelines, and an intuitive onboarding experience for the tablet app. Through clear problem statements, extensive research, and insightful personas, the project crafted a brand that resonates with parents seeking convenience, health, and affordability. The brand identity, characterized by playful typography and distinctive iconography, reflects the joy of eating while emphasizing simplicity and accessibility.
Prototyping
UX Design
Identity Design
Market Research
Brand Storytelling
Persona Development
App Design
Client /
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NomNomNom is a recipe service helping busy parents ensure that their kids eat healthy. The project focused on developing a comprehensive brand identity and an intuitive onboarding experience for the tablet app, catering to the unique needs of working parents. Through thorough research and empathetic persona development, a brand that embodies simplicity, health, and affordability was crafted. The playful brand name, vibrant visual style, and intuitive user flow reflect NomNomNom's mission to simplify healthy cooking while bringing joy to family meals.
With a clear problem statement driving the process, extensive market research and user interviews were conducted to gain insights into the challenges faced by the target audience. This informed the development of a key positioning statement that encapsulates NomNomNom's essence: simplifying healthy cooking for busy parents. From mapping out the app's user flow to creating low-fi wireframes and design screens, every step was guided by the goal of empowering parents to make informed choices about their family's health and streamlining the cooking process with NomNomNom.
