CRAFTING BRAND EXPERIENCES WITH JACK DANIEL’S
High-impact marketing campaigns for Jack Daniel's, orchestrated through concept development, brand experience, and creation of print and digital collateral.
Brand Storytelling
Brand Experience
Digital & Print Design
Client /
Jack Daniel’s - Brown Forman
As the brand guardian for Jack Daniels within the agency I worked at, I spearheaded numerous comprehensive campaigns, overseeing every stage from concept development to the production of print and digital materials. This involved designing store displays, shelf and floor branding, and creating dynamic digital communications to ensure a cohesive brand experience across all touchpoints. I also produced a variety of brand videos, key visuals, event menus, and display artwork to drive customer engagement and elevate brand visibility. My role required a keen eye for maintaining brand consistency while delivering innovative and impactful marketing solutions, all within Jack Daniel’s brand guidelines demonstrating my expertise in both creative and strategic aspects of brand experience creation.
