CELEBRATING KINSHASA'S VIBRANT CULTURE
Developed a unique brand identy Kaukau, the dining restaurant at Novotel, Kinshasa. Kaukau's identity draws inspiration from the organic shapes of the cocoa tree, leaves, and bean, true to the spirit of Kinshasa.
Brand Storytelling
Brand Guidelines
Brand Experience
Identity Design
Digital & Print Design
Client /
Novotel Kinshasa, Congo
This project centered on the identity design and development for Kaukau, a restaurant located in the Novotel in Kinshasa, Congo. The journey began with the creation of mood boards inspired by the interior spaces and the rich cultural context of Kinshasa. Drawing from the local people, culture, cuisine, textiles, and more, the identities were crafted to be vibrant representations of the city's heritage.
Kaukau's identity draws inspiration from the organic shapes of the cocoa tree, leaves, and beans, offering a distinctive and natural aesthetic. This design underscores the significance of cocoa bean origins and seamlessly incorporates these elements into not just the brand logo but the entire identity and ambiance of the space. The logo was adapted across various collaterals, including visual language, signage, and menu design, reflecting the unique essence of the restaurant and enhancing its appeal within the hotel.