BRAND IDENTITY FOR UNDERGROUND INNOVATION
Infractiv pioneers predictive modeling for underground pipe systems in the US, offering a revolutionary SaaS solution. The brand identity project focused on crafting a modern, standout identity that reflects its interactive nature and fault-predicting capabilities. With sleek design elements and a professional color palette, Infractiv's identity shines across all touchpoints, from office stationery to online platforms.
Market Research
Website Design
UX Design
Digital & Print Design
Brand Storytelling
Identity Design
Client /
Harris Siddiqui
Infractiv emerges as a trailblazer in predictive modeling, specifically engineered to anticipate potential faults within the intricate underground pipe networks across the United States. By delving into the client's vision and industry landscape, the project crafts a distinctive brand identity, drawing inspiration from the fusion of 'interactive' and 'fracture' encapsulated in the brand name. This identity is manifested through a modern symbol representing interconnected elements, reflecting the model's role in identifying fractures, and typography subtly echoing the model's core function.
Extending beyond visuals, the brand's essence permeates through a professional yet welcoming color palette, seamlessly integrated across various touchpoints. The culmination of this endeavor is a comprehensive one-page website strategically designed to serve as a virtual brochure, educating users about Infractiv's pioneering capabilities in predicting faults within underground infrastructure.
